GRATIS VERZENDING IN BELGIË VANAF 75€

OUR STORY


ChoufMoi was founded by Rachida El-Abbd in 2011.


Chouf is Arabic for Look & Moi for Me in French, with which Rachida mainly refers to the craftsmen who make the beautiful products. (Look at what I can make)
Every beautiful object has an equally beautiful story.


Rachida regularly travels to Morocco and carefully chooses the workshops she works with. Her conditions are strict but fair: the product should give women more opportunities, be made from recycled or sustainable raw materials.


Thanks to her Moroccan roots, Rachida speeks the language and has a close relationship with the country and culture. As a result, she manages to carefully monitor the working conditions of the employees and the quality of the products.

Fairtrade, sustainable, and authentic are the keywords of ChoufMoi!